How to Sell Gold Jewellery for the Best Price in Australia

Thinking about selling old gold jewellery? Before you do, it helps to understand what actually determines its value. From gold purity and weight to the current gold price, here’s what to know before you sell and how to get started from home.

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What Determines the Value of Old Gold Jewellery?

1

Gold purity - The higher the gold carat, the higher the percentage of pure gold.

2

Item Weight - Once tested, the actual gold content of your jewellery is weighed.

3

The gold market price - Gold prices move daily, so the current Australian gold price also influences your valuation..

Purity is one of the biggest factors in what your gold is worth. An 18K piece contains 75% pure gold, while 9K contains 37.5%. So two pieces of jewellery can weigh exactly the same but have very different values.

This is why properly testing your gold matters. A professional valuation looks at both the purity and weight of each piece, so you know exactly what you’re working with before deciding whether to sell.

Understand Your Gold Carat Before You Sell

Start by taking a close look at your gold jewellery. You might spot a tiny stamp such as 375, 585, 750 or 916. These markings give you an indication of the gold purity for example, 375 is 9ct gold, while 750 is 18ct gold.

Can’t find a stamp? Don’t worry. If you’re looking to sell gold jewellery, you don’t need to figure it all out yourself. When you send your jewellery to Gold Buyers Online, we professionally test each piece to confirm its gold purity and weight before providing your valuation.

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Common Marking
Karat
Approximate Gold Purity
375
9K
37.5% pure gold
585
14k
41.7% pure gold
750
18k
75% pure gold
916
22k
91.6% pure gold
999
24K
99.9% pure gold
Common Marking 375
Karat 9K
Approximate Gold Purity 37.5% pure gold
Common Marking 585
Karat 14k
Approximate Gold Purity 41.7% pure gold
Common Marking 750
Karat 18k
Approximate Gold Purity 75% pure gold
Common Marking 916
Karat 22k
Approximate Gold Purity 91.6% pure gold
Common Marking 999
Karat 24K
Approximate Gold Purity 99.9% pure gold
Common Marking
Karat
Approximate Gold Purity

More From Our Gold Experts:

How to Sell Gold Jewellery Online With Gold Buyers Online

1

Request Your Free Pack

Start by ordering your FREE Gold Mail-In Pack. There is no need to know exactly what every piece is worth first.

2

Gather & Send Your Unwanted Gold

Sort through your jewellery box for unwanted rings, chains, bracelets, earrings, pendants, coins and other gold pieces. Pop them into your free Mail-In Pack, then send it back to us using our registered, tracked and insured Australia Post service.

3

Your Jewellery Is Professionally Assessed

Once your parcel arrives, the team tests and values the jewellery. Your offer is then made available through your secure Gold Selling Dashboard.

4

You Decide Whether to Sell

Accept the valuation and Gold Buyers Online processes payment. Not happy with the valuation? You can decline, and Gold Buyers Online states that your jewellery will be returned at no cost. The final decision remains yours.

Watch how simple it is to sell your gold online

Whether you're selling broken jewellery, inherited pieces or old gold that's been sitting in a drawer for years, we've made the process simple.

No appointments. No pressure. No travelling between gold buyers.

Simply request your complimentary mail pack, send your items securely and receive a transparent valuation from our experienced team.

Where Is the Best Place to Sell Old Gold Jewellery?

Traditional Gold Buyer
Traditional Gold Buyer
A specialist gold buyer will test your jewellery and value it based on its gold content.
  • Professional gold testing
  • In-person valuation
  • Ideal if you prefer to visit a store
Visit Our Stores
Jewellery Store
Jewellery Store
A jeweller may be worth considering if your piece has value beyond the gold itself, such as a valuable gemstone, designer name or antique value.
  • Good for special or valuable pieces
  • Gemstones may be considered
  • Resale value may be assessed
Pawnbroker
Pawnbroker
Pawnbrokers may buy your jewellery outright or allow you to borrow money against it. Selling and pawning are different, so make sure you understand which option you're being offered.
  • In-person service
  • Sell or pawn your jewellery
  • Useful if you want a local option
Sell From Home
Online Gold Buyer
Prefer to do everything from home? An online gold buyer allows you to send your unwanted jewellery for testing and valuation without visiting a store.
  • Convenient mail-in service
  • Professional gold testing
  • Offers up to* 90% of gold price
Sell Online

Frequently Asked Questions

Selling gold is an important decision, and we're here to make the process as simple and transparent as possible. Browse our most frequently asked questions below, or contact our friendly team if you need any further assistance.

How can I sell old gold jewellery online in Australia?

With Gold Buyers Online, you request a free Mail-In Pack, pack your eligible jewellery, return it using the specified tracked and insured service, receive a professional valuation and then choose whether to accept or decline the offer.

What is the best way to sell old gold jewellery?

A good method is one that provides professional assessment, clear pricing, secure handling and the opportunity to consider the offer before committing. Gold Buyers Online uses an Australia-wide mail-in process with a no-obligation valuation and free return if the offer is declined.

How do I know the purity of my gold jewellery?

Look for markings such as 375 or 750, which are commonly associated with 9ct and 18ct gold respectively. The Perth Mint confirms that 9ct gold contains 37.5% gold and 18ct contains 75%. Professional testing can then establish the metal content of jewellery being assessed.

How much is 9k gold worth?

Nine-karat gold contains 37.5% gold, so its raw gold content is substantially below that of the same weight of pure gold. The amount offered for a particular piece also depends on the item's assessed gold weight and the pricing used by the buyer at the time.

Can I sell broken gold jewellery?

Yes. Gold Buyers Online accepts worn, broken, outdated and unwanted gold jewellery.

Can I sell gold if I am unsure whether it is genuine?

You can submit items you are uncertain about for testing. Gold Buyers Online states that pieces it cannot purchase because of incorrect metal content are returned free of charge.

Do I need to accept the gold valuation?

No. The Gold Buyers Online mail-in appraisal is no-obligation. Customers can accept or decline their valuation, with declined pieces returned at no cost under the current service.

Is it better to sell gold online or in person?

That depends on your priorities. In-person services provide face-to-face assessment, while an online mail-in service can be more convenient for customers who do not want to travel or who live outside major cities. Gold Buyers Online was specifically built around Australia-wide access from home.

Should I Sell My Gold Now or Wait?

That decision is personal. Gold prices fluctuate, so the market price can influence the value of the gold contained in your jewellery at different points in time.

However, trying to predict the perfect future gold price is very different from deciding whether a piece of jewellery is useful to you today.

A practical approach is to check the current Australian gold price, have unwanted pieces professionally assessed, review the actual offer and then decide whether the money is more useful to you than the jewellery.

A valuation is information. It does not mean you are obliged to sell.

How Do I Choose a Reputable Gold Buyer?

Trust matters when you are handing over something valuable. Look beyond advertising claims and check whether you can establish who operates the business, how long it has traded, whether its buying process is explained publicly, how your parcel or jewellery is protected, what happens if you reject an offer, and what real customers say about the service.

Gold Buyers Online has operated since 2014 and has built its service around Australia-wide mail-in selling, professional assessment and no-obligation valuations.

Depending on the state and type of second-hand transaction, dealers can also be subject to regulatory requirements. For example, Consumer Affairs Victoria maintains a public register of second-hand dealers and pawnbrokers and recommends confirming that applicable traders are registered.

The aim should be simple: know who you are dealing with before sending your valuables.

Do I Need to Clean My Gold Before Selling It?

Do not feel you need to spend money repairing or cleaning, old gold jewellery is simply assessed for its gold content and weight.

Gold Buyers Online accepts worn and broken gold, so jewellery does not need to be restored to a certain condition before being submitted.

The important information is what the item is made from and how much eligible precious metal it contains.

What Gold Jewellery Can I Sell?

Your jewellery does not need to look new.

Gold Buyers Online buys a broad range of unwanted genuine gold jewellery, including: old rings and wedding bands, broken gold chains, bracelets and bangles, earrings and single earrings, pendants, necklaces, gold watches, cuffs and other eligible gold pieces.

Condition is not necessarily the deciding factor when an item's value is based primarily on its precious- metal content.

So before throwing away tangled, broken or outdated jewellery, find out what it actually contains.

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Is Selling Gold Online Safe?

When you’re selling gold online, the process should feel just as secure and transparent as selling in person.

That’s why our mail-in service is registered, tracked and insured, with a 100% delivery success rate using our current system. Once your gold arrives, we carefully assess each piece and upload your valuation to your personal Gold Selling Dashboard, where you can review your offer before making any decision.

You’re always in control. If you accept your valuation, we arrange payment. If you decide not to sell, your items are returned to you.

It’s a simple, secure way to sell your gold from home, without needing to visit a store or pawn broker.

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